The first half of 2011, operating income and net profit respectively Jordan sports 1.7 billion yuan and 280 million yuan. The year ended June 30, 5715 totaled Jordan brand stores, cheap jordans including outlets spread (including store counters) 154. Prospectus, and the same large number of domestic sports brand, Jordan brand stores since 2006, an average annual compound growth rate of 19.17 percent, faster.
Zhang key way founder of the "First Financial Daily" said, cheap jordan shoes and elegant birds had successfully listed similar Jordan's major consumer groups are also concentrated in second-tier cities and areas below, channels abound in these areas, and thus value-added products and brand premium is not high.
"Enhance the brand, strengthen the construction of high-end channels might be an important goal of this listing cheap authentic jordans." Zhang speculation.
According to the prospectus, Jordan funds raised will be used to produce two types of R & D and channel construction projects, including the use of funds raised shoe production base expansion, cheap jordans online R & D center construction, production and development of 477 million yuan, the National Strategic Guide the amount of construction, information technology and other channel construction is 587 million yuan, the total use of 1.064 billion yuan.
It also raises some doubts about the cheap jordans for sale. A source close to Jordan told the newspaper industry, the domestic sports brand is in a lot of cheap jordans free shipping cleaning up inventory, optimize production stage, this time is suitable for mass production projects launched need to fight a question mark.
In the shoe production base expansion project, for example, 2009 cheap jordans online sports capacity 10.5 million pairs of sports shoes, the actual production 9.68 million pairs, outsourcing production of sports shoes, cheap retro jordans 790,000 pairs. In 2010 it has added four production lines, production capacity will be expanded to 13.36 million pairs, Jordan sports called "still hard to meet the growing demand for the product."
This time, Jordan plans to add 12 modern cheap real jordans production line to raise funds through investment in new annual output of 9,000,000 pairs of shoes, 15 million pairs of soles and high-frequency printed, embossed production capacity of 4.8 million pairs.